Wikipedia
AdBrite
AdBrite, Inc. was an online ad exchange, based in San Francisco, California, which was founded by Philip J. Kaplan and Gidon Wise in 2002. Originally founded as Marketbanker.com, the site was relaunched as AdBrite in 2004 as an advertising network and then in 2008 as an ad exchange.
AdBrite remained an independent ad exchange, reaching more than 160 million U.S. unique visitors each month and providing site-level transparency, display and video capabilities, and an open platform for data providers and real-time bidders. AdBrite was led by Hardeep Bindra, CEO, and Joaquin Delgado, CTO, who both previously worked at Yahoo! Right Media, another ad exchange. It was backed by Sequoia Capital, and DAG Ventures.