noun
COLLOCATIONS FROM OTHER ENTRIES
ad hoc committee/group etc
ad hoc
▪ decisions made on an ad hoc basis
ad infinitum
▪ I have to explain A, then B, and C, and so on ad infinitum.
ad nauseam
▪ Look, we’ve been over this ad nauseam. I think we should move on to the next item.
banner ad
classified ad
on an ad hoc basis
▪ decisions made on an ad hoc basis
personal ad
small ad
teaser ad
want ad
COLLOCATIONS FROM CORPUS
■ ADJECTIVE
classified
▪ A couple who watch the classified ads can make some outstanding furniture buys.
negative
▪ Alexander, who was sharply critical of Forbes' negative ads, appeared to benefit from running a positive campaign.
new
▪ The new ads are timed to hit the airwaves as the stores complete the merchandise makeover, Cohen said.
personal
▪ Newspaper publishers with on-line services have already found a successful niche: the personal ads.
▪ The problem with personal ads is that they never work.
political
▪ Slick political ads play on a giant screen.
▪ His campaign spent millions on political ads in California, cutting back on the number shown in other key states.
small
▪ By now, probably half the small ads in the current issue had been placed by aliens.
▪ MI6 placed a small ad in a newspaper to retrieve a laptop containing state secrets after it was lost by an agent.
■ NOUN
agency
▪ Equal numbers have congratulated the ad agency for reviving memories of the thrill of discovering a baby is on the way.
▪ Then, with the advent of ad agencies, the adverts themselves became commodities.
▪ Y., which works mainly for ad agencies and is following a Nielsen-like model of audience measurement through random sampling.
▪ Now, with up to 60 seconds of trailers, advertisers and ad agencies are beginning to get angry.
▪ The living was easy, and based in a squat, since Williams had abandoned his ad agency.
▪ The cost to the ad agencies ranges from 40 to $ 2 per thousand viewers.
attack
▪ Instead, Merrill has played a major role in urging more and stronger attack ads, according to campaign officials.
▪ In the 30-second spot, the first attack ad of his campaign, Buchanan accuses competitors Dole, Sen.
▪ But ironically, Forbes' attack ads backfired.
banner
▪ Part of the screen was taken up by a banner ad for TotalNews sponsor NewsPage, a personalized Internet news service.
▪ That banner ad obscured an ad on the Time site for PointCast, which competes with NewsPage.
campaign
▪ Between them they looked like the stars of a Reagan campaign ad.
▪ Last time we checked, the press had an obligation to examine the claims made in campaign ads.
guardian
▪ Where the court has appointed a solicitor the guardian ad litem may apply for termination of his appointment.
▪ Karen Davies, solicitor, for the guardian ad litem.
▪ In practice, social work records where relevant are likely to be introduced into the proceedings via the guardian ad litem.
▪ A guardian ad litem appointed in emergency protection proceedings will usually continue to act in any care proceedings which follow.
▪ William Helfrecht for the guardian ad litem.
▪ Meanwhile, the guardian ad litem appointed on behalf of the children was preparing her report.
▪ Where a guardian ad litem has been appointed the solicitor must take instructions from the guardian.
▪ Robin Barda for the minors' guardian ad litem.
litem
▪ Where the court has appointed a solicitor the guardian ad litem may apply for termination of his appointment.
▪ Karen Davies, solicitor, for the guardian ad litem.
▪ In practice, social work records where relevant are likely to be introduced into the proceedings via the guardian ad litem.
▪ A guardian ad litem appointed in emergency protection proceedings will usually continue to act in any care proceedings which follow.
▪ William Helfrecht for the guardian ad litem.
▪ Meanwhile, the guardian ad litem appointed on behalf of the children was preparing her report.
▪ The fourth defendant, T., who was unconscious, was represented by the Official Solicitor as guardian ad litem.
newspaper
▪ Bariatric surgeons use television and newspaper ads, 800 numbers, telemarketers, and sophisticated marketing techniques to target potential patients.
▪ The bipartisan Concord Coalition, a Washington-based interest group on budget balancing issues, has run newspaper ads against the Dole plan.
▪ The newspaper ad featured a shepherd and his flock on some remote moor.
▪ Check libraries, newspaper ads and the World Wide Web to see what kinds of careers are out there.
▪ Write a classified newspaper ad, or post a note on a computer bulletin board, offering to give the computer away.
▪ Human travel agents, paper guidebooks and newspaper ads still have a lot going for them.
radio
▪ At the news conference, Bennett played the radio ads along with excerpts from the rap music in question.
▪ He has aired radio ads in Iowa, whose caucuses are a mere three years away.
▪ Recently, Peapod has started a marketing campaign with bus posters and radio ads.
▪ It could not have been more appropriate that radio ads started appearing in Ebony in the late I940s.
▪ The program includes brochures, direct mail, television and radio ads, utility bill inserts and the live-operator call center.
▪ Kolender, in television and radio ads, uses pigeons flying out of an open cage to parody the jail system.
revenue
▪ Annual ad revenue is more than $ 150 million.
▪ Forbes leads Fortune in circulation and ad revenue, a status that has developed only since Steve Forbes took over.
▪ Pharmaceutical ad revenue is expected to soar 300 percent in 1997.
television
▪ It is encouraging that Gore's television ads have not trimmed to the right.
▪ The campaign believes the best way to reach independents is through more television ads.
▪ Now, in the television ads, he cheerfully delivered some hammy lines before falling backwards into a swimming pool.
▪ In speeches and television ads, Gov.
▪ Spafford Hutchinson, a computer analyst, had heard the television ads of Republican presidential candidate Steve Forbes.
▪ Both sides have spent heavily on newspaper and television ads.
▪ We have seen the honest faces of the hometown insurance representative on television ads, face after face, year after year.
▪ One television ad featured a live chicken to convey the message: Stop being one; start investing.
tobacco
▪ How does Health Secretary Virginia Bottomley hope to achieve a ten percent reduction in smokers without a ban on tobacco ads?
▪ A ban on tobacco ads aimed at the young.
want
▪ Yesterday, he had written Helen a letter asking her to send the want ads from the Atkinson Crier.
■ VERB
answer
▪ It all started, she recalls, when Anna answered an ad at the Job Centre for a magician's assistant.
▪ As a renter you might feel deceived if you answered the ad.
▪ When I first answered the ad in the paper and said I was a widow, that was different.
▪ Frank answered my ad in the Voice.
▪ You answer an ad in a frenzy of lust and loneliness.
▪ Forget the stereotype of the naive female student who answers an ad and ends up on the streets.
▪ But he's still optimistic that whoever answers the ad, will bring romance as well as adventure into his life.
appear
▪ I don't care if he appeared in the ad in return for a donation to the Terrence Higgins Trust.
▪ They appear in health club ads, fit, trim and tanned, with impossibly taut abdomens.
classify
▪ But other Microsoft Internet initiatives include putting automotive and real estate classified ads on-line.
▪ Write a classified newspaper ad, or post a note on a computer bulletin board, offering to give the computer away.
▪ He said Sidewalk has no plans to include classified ads in its menu of offerings.
▪ Acronyms increasingly are being created not only to communicate quickly but cheaply, especially in classified ads.
▪ You can also find used scooters in the classified ads and Web pages run by Vespa clubs.
▪ Graham took classified ads over the telephone and learned what hard work it was.
pay
▪ The money paid for ads and an anti-Foley car parade that had over 150 vehicles.
▪ So the fund management companies, not the mutual-fund shareholders, are paying for the ads, fund officials said.
▪ They pay for the ads that keep obesity journals publishing.
place
▪ MI6 placed a small ad in a newspaper to retrieve a laptop containing state secrets after it was lost by an agent.
▪ Following requests from the bomber, police placed ads in the Daily Telegraph newspaper trying, unsuccessfully, to open communications.
▪ He started in the 1970s by placing a free ad in Yankee magazine, inquiring about old road maps.
▪ Mendoza recalls the time when a limousine driver called and asked to place an ad.
▪ A third option is to place their own ad in the restroom.
▪ As soon as they arrived in Tokyo, my father and his colleagues placed ads for missing persons through the Red Cross.
produce
▪ Advertising strategies: The Disney Studio produces the oddest combo ads in the business.
put
▪ Let's hope some of our little fire raisers don't manage to get there and put the ad into practice.
▪ Alderman Marzullo puts out a 350-page ad book every year, at one hundred dollars a page.
▪ One day he puts this PersonaIs ad on her desk.
▪ She does not work the streets, but puts ads in newspapers and leaves cards in London telephone boxes.
▪ They put an ad in the paper for people to be the cowboy, the construction worker and the biker.
▪ The panelists were put off by numerous ads promising a balanced federal budget but offering no specifics on how to achieve it.
read
▪ The next step is to read the ads.
▪ Well, said Malcolm, did you read the ad?
▪ I left the house and bought newspapers and stopped on the sidewalk to read through the ads for vacant rooms.
▪ He gets depressed when he reads computer ads describing models that are two-thirds again as fast as his but cost one-third less.
run
▪ Publishers hate to run ads, with few exceptions.
▪ The daily paper ran job ads.
▪ The bipartisan Concord Coalition, a Washington-based interest group on budget balancing issues, has run newspaper ads against the Dole plan.
▪ For years now this newspaper has run ads for topless and who-knows-what-else entertainment facilities around town.
▪ Now, of course, Merrill Lynch is merely trying to confuse members of Congress by running these ads.
▪ Reflecting this practice, aviation magazines ran as many ads for pieces of planes as for whole ones.
▪ I say run ads in magazines that already attract the customer you are looking for and ask for catalog requests.
▪ Dole may receive some help from the national Republican Party, which is already planning to run ads criticizing Clinton administration policies.
see
▪ You rarely see a direct response ad which does not put a clear offer - and the price - in its headline.
▪ They were Rosicrucians, though not, says Craig Fouassis, the sort one sees ads for in pulp magazines.
▪ And then we bought a copy of the New Musical Express and saw a little ad that went with it.
▪ And 81 percent said they have seen Forbes' ads on television.
▪ If you see an ad which makes you really stop and take notice, some one has succeeded in getting through to you.
▪ He saw those ads while attending Vanderbilt University.
▪ Then in January 1991 I saw Roslin's ad in Nature.
▪ The company estimates 50, 000 golfers will see each ad annually.
sell
▪ It was selling ads, but it was a start, and things moved rapidly.
▪ Until recently, Simonson, 45, sold ads in New York.
▪ Ford may offset some of its costs by selling ads to run on the Internet service its employees will use.
▪ You muddle through, reduced to selling your own ads to make a decent buck.
▪ As yet, though, the company has not sold any ads, he said.
▪ The company only started selling ads in February, while other companies started last fall.
▪ The second-tier national shows make their money by selling ads with rates based on how many stations they appear on.
show
▪ There are already plans to make the £26,000 jingle into a hit single and show the ad in cinemas.
▪ Yet, if you show people the ad, they will tell you just the things that the strategy was looking for.
▪ Scott Williams will show you some ads later on.
▪ The electric advertising board has three-sided vertical panels, endlessly rotating to show repeating ads.
PHRASES FROM OTHER ENTRIES
lonely hearts club/column/ad
▪ He met Dominique through a lonely hearts ad.
▪ How would you describe yourself in a lonely hearts ad?
▪ They talked about books, the theatre, cinema, where they lived, lonely hearts columns.
EXAMPLES FROM OTHER ENTRIES
▪ an ad campaign
▪ I saw an advert for some cheap furniture in our local paper.
▪ She had started her acting career by doing shampoo ads on TV.
▪ We put an ad in 'The Times' and got a terrific response.
EXAMPLES FROM CORPUS
▪ He finds that job ads placed in prominent papers like the Financial Times serve him well.
▪ Homeless children scrounge for spare change, and newspapers carry ads from people offering their kidneys for cash.
▪ Is this ad for Absolut Vodka for real?
▪ Look for what is not included in the main body of the ad.
▪ The campaign believes the best way to reach independents is through more television ads.
▪ This will spark rounds of attack and counterattack ads.