Wiktionary
accepted pairing
n. (context advertising jargon English) A technique in advertising in which two or more competing products are compared in such a manner that certain good qualities are connected, while one product is made to appear more beneficial or desirable than its competitors.
Wikipedia
Accepted pairing
Accepted pairing is a technique of advertising in which two or more competing products are compared in such a manner that certain good qualities are connected but one product is made to appear clearly more beneficial or desirable than its competitors.
Category:Advertising