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It sets the tone
Answer for the clue "It sets the tone ", 9 letters:
stylebook
Word definitions for stylebook in dictionaries
Wiktionary
Word definitions in Wiktionary
n. A manual containing an organization's standardized usage conventions for how to write.
Usage examples of stylebook.
NLGJA recently put out a stylebook to help journalists cover gay and lesbian issues.
The NLGJA stylebook is already in widespread use in newsrooms around the country.
You think the president of any of the network news divisions would let that kind of stylebook within a million miles of his newsroom?