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Answer for the clue "Billboards, posters and placards ", 7 letters:
signage

Alternative clues for the word signage

Word definitions for signage in dictionaries

Douglas Harper's Etymology Dictionary Word definitions in Douglas Harper's Etymology Dictionary
1972, in reference to signs on roads or outside stores, from sign (n.) + -age . Earlier in legal language with reference to affixing signatures.

Wiktionary Word definitions in Wiktionary
n. sign taken collectively.

Wikipedia Word definitions in Wikipedia
Signage is the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing or a kind of advocacy. A signage also means signs collectively or being considered as a group. The term signage is documented ...

WordNet Word definitions in WordNet
n. signs collectively (especially commercial signs or posters); "there will be signage displayed at each post"

Usage examples of signage.

Upon arrival on Galiano Island we rumble down a series of stony roads, past ditches choking with greenery, past tumbledown old signage, until we come to the path I remember, an almost unfindable path, and I park the car.

Galiano Island we rumble down a series of stony roads, past ditches choking with greenery, past tumbledown old signage, until we come to the path I remember, an almost unfindable path, and I park the car.

No gold-painted shield or signage designated it as the detective division of the Kinderhook County Sheriffs Department.