It's designed to get your attention

Usage examples of headline.

Pitching your tent An example of continuity between the headline and the body copy is an advertisement for a line of tents sold by the Boy Scouts of America.

The striking photograph and quick, playful headline created instant identification with the advertiser and represented the kind of products that could be found at the store.

While the headlines and visuals change, the overall impression is the same, so that ultimately the customer recognizes the advertiser without looking at the logo.

And continuity of message is also a vital piece of the advertising pie-from headline to body copy.

Abu Ghraib prison commanded headlines in spring 2004, Iraqi blogger Ali posted the reflections of a physician friend who had treated inmates at the notorious jail.

It did not strike her that the name of Ross Bland should have appeared upon the front page in big headlines, while that of Dana Brye could be included among those of persons who had gone somewhere, without naming the exact destination.

Once, the British magazine Picture Post, now defunct, had run a photograph of Capa, and the headline above the caption had read, The Greatest War Photographer in the World.

The sensational murder trial of Elroy Doil prompted headlines in almost every newspaper in the country and was featured daily on network TV.

In an important econometric study, American Enterprise Institute researchers Kevin Hassett and John Lott methodically surveyed headlines in hundreds of newspapers and AP reports on unemployment, GDP, retail sales, and durable-goods orders going back to 1985, and found them to be considerably gloomier overall when a Republican sat in the White House, regardless of the economic data the stories reported.

Spider-Man, Peter had seen the escapes of Electro, Mysterio, and Doctor Octopus hit the moving headlines on the news building in Times Square.

SEx Doc INNOCENT, the Inquirer headline screamed in a double-edged exoneration the morning after the suit was dismissed.

As soon as news of the acquittal came to us we rushed from our classes, drove in a horn-honking procession from school to Tug Hill Park, cars crammed with screaming kids--HEART ACQUITTAL CELEBRATED IN WILLVILLE, the Buffalo Evening News headline would read, above photo of Smoke Filer driving his T-Bird, our arms stuck out every like tentacles, fingers flashing the V-for-Victory sign.

The kind hick tourists bought, with jazzy headlines like HARRY SMITH HITS HOLLYWOOD, GIRLS TAKE TO THE HILLS!

Raf was still writing headlines in his head when Kamila walked over to another trolley and pulled back the sheet, exposing the face and shoulders of a blonde teenager.

As Fortune magazine headlined a feature article a year after the new drug swept, like a tornado, upon the pharmaceutical scene: 409 FELDING-ROTH FINDS RICH IS BETTER Fortune estimated that the first year of Peptide 7 sales would bring in revenues of six hundred million dollars.