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Answer for the clue ""The process by which trademark rights are diminished or lost as a result of common use in the marketplace" - Wikipedia ", 10 letters:
genericide

Word definitions for genericide in dictionaries

Wiktionary Word definitions in Wiktionary
n. 1 (context rare nonstandard English) The act or process of letting a trademark term become so common that the trademark is indefensible. 2 (context rare nonstandard English) The process by which trademark rights are diminished or lost as a result of ...