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3. Ben & Jerry's, e.g

Alternative clues for the word tradename

• Business identifier
• Exchange handle in Homebase, say
• Part of a brand ID
• The mark of a business armed with neat moves
• Tylenol or Viagra, for example
• Listing in a business registry
• Business appellation
• It may be registered
• Viagra, for sildenafil
• Teflon, for one