Cereal pursued by a "silly rabbit" in ads

• Cereal that's "for kids," according to its slogan
• Cereal that's "for kids"
• Pops alternative
• Fruity Pebbles rival
• Brand with a rabbit mascot
• Honeycomb alternative
• Cereal whose website is the Silly Rabbit Virtual World
• Brand name on Yoplait's kids' line
• Colored corn cereal

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