Lucky Charms rival

• Colorful cereal with a rabbit mascot
• Colorful General Mills cereal
• "Silly rabbit, ___ are for kids" (cereal catchphrase)
• Fruity breakfast cereal
• Cereal with flavors like Raspberry Red, Orangey Orange and Lemony Yellow
• Its flavors include wildberry blue
• Colorful bowlful

Wikipedia Word definitions in Wikipedia
Trix is a brand of breakfast cereal made by General Mills in Minneapolis, Minnesota, for the North American market and by Cereal Partners (using the Nestlé brand) elsewhere in the world. The cereal consists of fruit-flavored, sweetened, ground- corn pieces. ...