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Alternative clues for the word tiein

• Cereal-box toy, maybe
• Many a cereal box toy
• Marketing gimmick
• Marketing ploy, and a hint to this puzzle's theme
• Happy Meals toy, e.g
• Merchandising gimmick
• Synergistic product
• Promotional piece
• Hulk toy in a Happy Meal, say: Hyph
• Promotional campaign adjunct