Much-targeted demographic

Usage examples of teens.

To capture the teen market, malls and manufacturers need to know what teens want.

In addition, TRU conducts over a thousand focus groups a year for its clients, and their researchers even accompany teens to malls to see how they actually shop.

About one in ten teens think that the coolness of things comes from the coolness of the store.

From a list of fifteen statements, TRU researchers asked a sample of two thousand teens to choose the three that best described their generation.

Impressionable teens who want to make an impression with their friends often copy the seemingly successful styles of celebrities like Britney Spears, Christina Aguilera, Michael Jordan, or Alan Iverson.

Young teens especially like to be called teenagers and like to buy stuff that makes them seem older than they are.

Fitch make millions of dollars by pitching their marketing to older teens, because in addition they get the younger teens who aspire to be older.

What teens buy reflects what they think of themselves and how they wish others to perceive them.

And when teens gossip about each other, they create peer pressure that drives both consumption and life-style choices.

But the play itself is important, as it allows teens to try out the costumes and scripts of their emerging social roles.

Because teens spend more on clothes than other Americans, specialty retailers who sell to teens suffer less in economic downturns than chains selling to adults.

Eighty percent of teens watch music videos, and they buy billions of music CDs.

And the Zone sponsored live events that began to draw teens from a larger trade area.

Six thousand teens attended the grand opening, and the web site registered sixteen thousand hits a month.

At the same time, the marketing staff compiled an e-mail database of nine thousand teens who get notices of upcoming events and promotions.