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Answer for the clue "Cereal buyer's proof of purchase ", 6 letters:
boxtop

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Word definitions for boxtop in dictionaries

Wikipedia Word definitions in Wikipedia
A boxtop , in the context of being a proof of purchase , is understood to be the upper portion of a product box, detached, and mailed as part of a claim for a radio premium or other advertising offer. During the 1930s through 1950s, cereal boxtops were ...