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Answer for the clue "Penning ads and such ", 11 letters:
copywriting

Word definitions for copywriting in dictionaries

Wikipedia Word definitions in Wikipedia
Copywriting is written content conveyed through online media and print materials. Copy is a content primarily used for the purpose of advertising or marketing . This type of written material is often used to persuade a person or group as well as to raise ...

Wiktionary Word definitions in Wiktionary
vb. (present participle of copywrite English)

Usage examples of copywriting.

He is merely marking time at his present copywriting job while stoically awaiting the arrival of his real career.