Lard alternative

• Brand trusted by "cooks who know"
• Shortening brand since 1911
• Big shortening brand
• "Cooks who know trust" this, in an old slogan
• Brand name derived from the phrase "crystallized cottonseed oil"
• "It's digestible" sloganeer, once
• Big name in shortening
• It's been shortening for over 100 years

Wikipedia Word definitions in Wikipedia
Crisco is a brand of shortening produced by The J.M. Smucker Company popular in the United States. Introduced in June 1911 by Procter & Gamble , it was the first shortening to be made entirely of vegetable oil . Additional products marketed by Smucker under ...