Online enticement

• Enticing weblinks that suck people in
• Hyperbolically headlined hyperlinks
• Internet user's lure
• Provocative and frequently misleading link
• Eye-catching link designed to generate ad revenue
• Modern traffic director?

Wikipedia Word definitions in Wikipedia
Clickbait is a pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines or eye-catching thumbnail pictures to attract click-throughs ...

Wiktionary Word definitions in Wiktionary
n. (context Internet marketing pejorative English) Website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines.