Early deal

• Chance to get good seats, say
• Event for select customers
• Order before it's available
• Event for special customers
• Select buyers' event
• Advance markdown
• Special customer event
• Early chance to buy discounted goods

Wiktionary Word definitions in Wiktionary
n. 1 The sale of something privately, before it is available to the public 2 The sale of a property before it is built