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Answer for the clue "Plan to win hearts and minds, maybe ", 5 letters:
psyop

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Word definitions for psyop in dictionaries

WordNet Word definitions in WordNet
n. military actions designed to influence the perceptions and attitudes of individuals, groups, and foreign governments [syn: psychological operation ]

Wiktionary Word definitions in Wiktionary
n. psyops: a psychological operation, usually of a clandestine sort