Catering (to)

• Playing to the base

Wiktionary Word definitions in Wiktionary
vb. (present participle of pander English)

The Collaborative International Dictionary Word definitions in The Collaborative International Dictionary
Pander \Pan"der\, v. t. [imp. & p. p. Pandered ; p. pr. & vb. n. Pandering .] To play the pander for. to pander to v. t. To appeal to (base emotions or less noble desires), so as to achieve one's purpose; to exploit (base emotions, such as lust, prejudice, ...

Wikipedia Word definitions in Wikipedia
Pandering is the act of expressing one's views in accordance with the likes of a group to which one is attempting to appeal. The term is most notably associated with politics . In pandering, the views one is expressing are merely for the purpose of drawing ...