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Answer for the clue "Detergent brand since 1927 ", 6 letters:
oxydol

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Oxydol is the name of a laundry detergent sold in the United States , Canada , and the United Kingdom . It was created in 1914 by Thomas Hedley Co. of Newcastle upon Tyne and purchased by Procter & Gamble in 1927; it was P&G's first laundry soap. In the ...