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Answer for the clue "Promote to excess ", 8 letters:
overhype

Word definitions for overhype in dictionaries

Wiktionary Word definitions in Wiktionary
vb. To promote or publicize something excessively

Usage examples of overhype.

Liberals belittled every bust of a terrorist cell as an overhyped publicity stunt from that cornpone Ashcroft.

A first step toward reversing this downward trend would be an official, public acknowledgment by NSA seniors that employees were pressured to provide only positive feedback regarding Future Day and that the proclaimed benefits of Future Day have been grossly overhyped.

He believes the shark community's news media is overhyping and exaggerating things, portraying him unjustly as a monstrous creature.

I guess we're overcompensating for this past shortcoming by our current overhyping of the InfoBahn-the I-way.