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Answer for the clue "Lucrative endeavour ", 8 letters:
cash cow

Word definitions for cash cow in dictionaries

Wiktionary Word definitions in Wiktionary
n. 1 (context idiomatic business English) A product, service, or enterprise that generates ongoing, high net free cash flows. 2 (context idiomatic by extension English) Someone or something which is a dependable source of appreciable amounts of money; a ...

Wikipedia Word definitions in Wikipedia
Cash cow is business jargon for a business venture that generates a steady return of profits that far exceed the outlay of cash required to acquire or start it. Many businesses attempt to create or acquire such ventures, since they can be used to boost ...

WordNet Word definitions in WordNet
n. a project that generates a continuous flow of money [syn: moneymaker , money-spinner ]

Longman Dictionary of Contemporary English Word definitions in Longman Dictionary of Contemporary English
noun EXAMPLES FROM OTHER ENTRIES ▪ The $8 billion video rental industry is the biggest cash cow ever developed in entertainment.

Usage examples of cash cow.

President, arms sales to that area are a major cash cow for the Sovs.

She didn't have it in her to start all over again if Wildest Dream stopped being a cash cow.

Then LottoPick would become a cash cow for ATI, conservatively projected to earn $1 billion annually.

Rejuvenation pharmacology had been their main cash cow, and the reason they had so much influence in the Conselline Sept.

Space operations was the corporation's largest division, thanks to the Clipperships, a profitable cash cow that various reorganization plans sought to carve up into smaller sections and remove from Rashid's control.