Struggle in which participants keep discounting earlier deals?

Wikipedia Word definitions in Wikipedia
Price war is "commercial competition characterized by the repeated cutting of prices below those of competitors". One competitor will lower its price, then others will lower their prices to match. If one of them reduces their price again, a new round of ...

WordNet Word definitions in WordNet
n. intense competition in which competitors cut retail prices to gain business [syn: price competition ]

Longman Dictionary of Contemporary English Word definitions in Longman Dictionary of Contemporary English
noun EXAMPLES FROM CORPUS ▪ Essentially, the talks were hostile: Morgan used the threat of price war to force firms to sell out and merge. ▪ Jenny Craig and Weight Watchers will have a price war . ▪ The threat of a price war led to plunging shares for all ...