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Alternative clues for the word brandname

• Coke or Pepsi
• Kleenex, Sinex or Rolex
• Nongeneric, as a drug
• Puma or jaguar
• Appellation associated with a logo and often heard in radio announcements
• Subject of a trademark, perhaps
• Staples or Hooters, e.g
• Kleenex or Kool-Aid