Enlightening TV ad

• A television commercial presented in the form of a short documentary
• Long TV ad
• Half-hour product pitch
• Paid-for TV program

Douglas Harper's Etymology Dictionary Word definitions in Douglas Harper's Etymology Dictionary
1983, from info- + commercial . Before infomercial was the print form, advertorial (1961).

Wiktionary Word definitions in Wiktionary
n. A program-length television commercial, typically between thirty minutes and one hour long, that is usually sold as a block to advertisers late at night to fund the operations of a television network.

Longman Dictionary of Contemporary English Word definitions in Longman Dictionary of Contemporary English
noun EXAMPLES FROM OTHER ENTRIES ▪ Cable channels began broadcasting the 30-minute infomercial in April. EXAMPLES FROM CORPUS ▪ But the public turns off when all they see is an infomercial . ▪ Her work recently included the trial of convicted infomercial ...

WordNet Word definitions in WordNet
n. a television commercial presented in the form of a short documentary [syn: informercial ]

Wikipedia Word definitions in Wikipedia
An infomercial is a form of television commercial , which generally includes a phone number or website. Most often used as a form of direct response television (DRTV), long-form infomercials are typically 28:30 or 58:30 minutes in length. Infomercials are ...