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Answer for the clue "The act of making something attractive to the general public ", 13 letters:
vulgarization

Word definitions for vulgarization in dictionaries

Wiktionary Word definitions in Wiktionary
alt. 1 The process of making something vulgar, especially by using the language of ordinary people. 2 (context sciences uncommon English) The process of making something accessible and attractive to the general public; the popular science presentation of ...

WordNet Word definitions in WordNet
n. the act of rendering something coarse and unrefined [syn: vulgarisation ] the act of making something attractive to the general public [syn: popularization , popularisation , vulgarisation ]

The Collaborative International Dictionary Word definitions in The Collaborative International Dictionary
Vulgarization \Vul`gar*i*za"tion\, n. The act or process of making vulgar, or common.

Usage examples of vulgarization.

There are honestly meant translations that, a involuntary vulgarizations, are almost falsifications of the original merely because its bold and merry tempo (which leaps over an obviates all dangers in things and words) could not be translates A German is almost incapable of presto in his language.