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Answer for the clue "The act of making something attractive to the general public ", 13 letters:
vulgarisation

Word definitions for vulgarisation in dictionaries

Wiktionary Word definitions in Wiktionary
n. (standard spelling of vulgarization from=non-Oxford English)

WordNet Word definitions in WordNet
n. the act of rendering something coarse and unrefined [syn: vulgarization ] the act of making something attractive to the general public [syn: popularization , popularisation , vulgarization ]