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Answer for the clue "The act of making something attractive to the general public ", 14 letters:
popularization

Alternative clues for the word popularization

Word definitions for popularization in dictionaries

The Collaborative International Dictionary Word definitions in The Collaborative International Dictionary
Popularization \Pop`u*lar*i*za"tion\, n. The act of making popular, or of introducing among the people.

Douglas Harper's Etymology Dictionary Word definitions in Douglas Harper's Etymology Dictionary
1797, noun of action from popularize .

Wiktionary Word definitions in Wiktionary
alt. The act of making something popular to the general public. n. The act of making something popular to the general public.

WordNet Word definitions in WordNet
n. an interpretation that easily understandable and acceptable [syn: popularisation ] the act of making something attractive to the general public [syn: popularisation , vulgarization , vulgarisation ]

Usage examples of popularization.

Among the many criticisms that could be made of this judgement - along with its insufferable arrogance and its neglect of a host of examples of highly successful science popularizations - is that it is self-confirming.

Sparse and poor popularizations of science abandon ecological niches that pseudoscience promptly fills.

Like some editors and television producers, some scientists believe the public is too ignorant or too stupid to understand science, that the enterprise of popularization is fundamentally a lost cause, or even that it's tantamount to fraternization, if not outright cohabitation, with the enemy.

Indeed, there are no successful popularizations of quantum mechanics in my opin ion, partly for this reason.

Interpretations of the material gathered yonder were streaming out, highly technical articles on this or that aspect, occasional popularizations interspersed.

It's in all the papers and magazines -- popularizations of the newest great idea, that's to say.