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Answer for the clue "The act of making something attractive to the general public ", 14 letters:
popularisation

Alternative clues for the word popularisation

Word definitions for popularisation in dictionaries

Wiktionary Word definitions in Wiktionary
n. (alternative spelling of popularization English)

WordNet Word definitions in WordNet
n. an interpretation that easily understandable and acceptable [syn: popularization ] the act of making something attractive to the general public [syn: popularization , vulgarization , vulgarisation ]