A means or instrumentality for communicating

Usage examples of medium.

Church of England or of Rome as the medium of those superior ablutions described above, only that I think the Unitarian Church, like the Lyceum, as yet an open and uncommitted organ, free to admit the ministrations of any inspired man that shall pass by: whilst the other churches are committed and will exclude him.

I fear we will be as far aneath the right medium for a while, as ye are startit aboon it.

Alsike clover has much the same adaptation to soils as the medium and mammoth varieties, but will grow better than these on low-lying soils well stored with humus.

Because clutter is a big factor in determining the viability of an advertising medium, it pays to look at the where your advertisement is placed.

You must pay careful attention to the issue of continuity in order to give your advertisement the lifespan it deserves and the selling power to justify the cost of the media.

Full run-refers to an advertisement that runs in all of the markets of a particular medium.

Aside from the quality of the medium under scrutiny, you consider the other advertisers who appear in the paper.

The reason was simple: Radio is the most visual medium available to advertisers since radio commercials have the best opportunity to create vivid imagery in the minds of the consumer.

Id like to reiterate my earlier claim about radio being the most visual medium available to advertisers and to 212 Nuts and Bolts recall the discussion of visual storyboards--a staple in the creation of television conimerciaLs--as a means of developing a radio campaign.

Now you will be able to apply these principles to create an advertising media strategy.

The Institute has been researching high volume advertising since 1954 and is in the business of selling reports that offer statistical data on the most effective media and messages in various industries.

You will likely use institutional messages when your advertising appears in a noncommercial medium such as a theater playbill or a program for a charitable event.

My brief case about yellow page advertising The most aggressive marketers in media today are yellow page salespeople.

It has been stated often enough, but I will reiterate: Referencing your yellow page listing in other media advertising, such as newspaper or radio, is a terrible idea.

Information is crammed together-ads butting up to other ads with no editorial relief In every other conceivable media environment, advertising is interrupted by other information.