In some classifications includes genus Ozothamnus

• Large genus of mostly African and Australian herbs and shrubs everlasting flowers

Wikipedia Word definitions in Wikipedia
The genus Helichrysum consists of an estimated 600 species, in the sunflower family ( Asteraceae ). The type species is Helichrysum orientale . The name is derived from the Greek words (, to turn around) and (, gold). It occurs in Africa (with 244 species ...

Wiktionary Word definitions in Wiktionary
n. Any of the genus (taxlink Helichrysum genus noshow=1) of plants related to the sunflower.

The Collaborative International Dictionary Word definitions in The Collaborative International Dictionary
Helichrysum \Hel`i*chry"sum\, n. [L., the marigold, fr. Gr. ? a kind of plant.] (Bot.) A genus of composite plants, with shining, commonly white or yellow, or sometimes reddish, radiated involucres, which are often called ``everlasting flowers.'' ...