In some classifications includes genus Ozothamnus

• Large genus of mostly African and Australian herbs and shrubs everlasting flowers

Wiktionary Word definitions in Wiktionary
n. Any of the genus (taxlink Helichrysum genus noshow=1) of plants related to the sunflower.

The Collaborative International Dictionary Word definitions in The Collaborative International Dictionary
Helichrysum \Hel`i*chry"sum\, n. [L., the marigold, fr. Gr. ? a kind of plant.] (Bot.) A genus of composite plants, with shining, commonly white or yellow, or sometimes reddish, radiated involucres, which are often called ``everlasting flowers.'' ...

Wikipedia Word definitions in Wikipedia
The genus Helichrysum consists of an estimated 600 species, in the sunflower family ( Asteraceae ). The type species is Helichrysum orientale . The name is derived from the Greek words (, to turn around) and (, gold). It occurs in Africa (with 244 species ...