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Answer for the clue "Making something or someone more beautiful (often in a superficial way) ", 13 letters:
glamorisation

Alternative clues for the word glamorisation

Word definitions for glamorisation in dictionaries

WordNet Word definitions in WordNet
n. the act of glamorizing; making something or someone more beautiful (often in a superficial way) [syn: glamorization , glamourization , glamourisation ]

Wiktionary Word definitions in Wiktionary
alt. (label en British spelling) (alternative spelling of glamorization English) n. (label en British spelling) (alternative spelling of glamorization English)