Ad word suggesting a lack of undesirable moisture

• Deodorant product word
• Soft & ___ (Gillette brand)
• Word on a deodorant label
• Soft & ___ (antiperspirant brand)
• Dirty Rotten Imbeciles band, briefly
• Soft & ___ (Gillette product)
• Wash'n __ towelettes
• Soft & ___ (Secret alternative)
• Soft & ___ (Gillette brand)

Wikipedia Word definitions in Wikipedia
DRI or D.R.I. may stand for: