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Answer for the clue "It's been shortening since 1911 ", 6 letters:
crisco

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Wikipedia Word definitions in Wikipedia
Crisco is a brand of shortening produced by The J.M. Smucker Company popular in the United States. Introduced in June 1911 by Procter & Gamble , it was the first shortening to be made entirely of vegetable oil . Additional products marketed by Smucker under ...