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Answer for the clue "Huggies competitor ", 4 letters:
luvs

Alternative clues for the word luvs

Word definitions for luvs in dictionaries

Wikipedia Word definitions in Wikipedia
Luvs is a brand of disposable diapers made by Procter & Gamble which also is the maker of Pampers disposable diapers. It was sold as a "deluxe" brand in the late 1980s. Since 1994 it's sold as a budget brand. The brand also has baby wipes.

Usage examples of luvs.

Not in the sense that Troy luvs Maryann, or vice versa, but he luvs him all the same, a matter that has never been as clear as it is this moment.

He’d only been in town a few weeks, and already I knew that when the duckies, luvs, and crumpets disappeared, things were bad.