Online greeting from Hallmark, perhaps

• Online birthday greeting, e.g
• Hallmark.com item
• Paperless birthday greeting
• Stampless sentiment source
• Greeting that doesn't need postage
• Weak excuse for a birthday gift, usually
• Last-minute birthday recognition
• Greeting sent on the cheap
• It may be animated

Wiktionary Word definitions in Wiktionary
n. A computerized greeting card, typically hosted on a Web site to which the recipient is directed by an e-mail message.