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Answer for the clue "Attention-getter in an ad ", 9 letters:
catchline

Word definitions for catchline in dictionaries

Wiktionary Word definitions in Wiktionary
alt. A short line of text designed to catch the eye, especially one used as an advertising slogan. n. A short line of text designed to catch the eye, especially one used as an advertising slogan.

Usage examples of catchline.

The men with the best voices or memories took turns as lead singer, while the rest roared out the catchlines and choruses, and circulating skins of barely watered wine kept throats from drying.