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Answer for the clue "1950's TV variety show sponsor ", 7 letters:
colgate

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Wikipedia Word definitions in Wikipedia
Colgate ( sub-brand of Colgate-Palmolive ) is an oral hygiene product line of toothpastes , toothbrushes , mouthwashes and dental floss . Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of the founder, William Colgate ...