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3. Cigarette ad claim, perhaps

Alternative clues for the word lesstar

• *Cigarette ad claim
• Pitch from Carlton or Merit
• Selling point on some cigarette packages
• Claim on some cigarette filter boxes
• Light cigarette ad claim
• Advertised advantage of some lights
• Selling point for some lights
• Lights come-on
• Cigarette company's claim (gee, thanks)