Wikipedia
Zibika.com is an Indian origin insurance search engine operating from India and founded by Vivek Doraiswami in 2007.
The company was incorporated in October 2007 and was among India's first online insurance comparison sites by providing policy information for many insurance plans in 2008 as well as providing information on bank loans, credit cards and mutual funds.
Zibika operates as a licensed eBroker with the IRDA and sells life, health, travel, home and motor insurance. The Indian environment for online insurance is primarily based on lead generation and call centre based sales. Consumers fill up forms on insurance comparison sites who in turn sell the contact information to insurance companies as leads. This model became a nightmare for consumers and it was reviewed by regulatory authorities in India and new guidelines were issued in November 2011 in order to control and curb harassment from telemarketers[6]. Zibika on the other hand does not have any personalised fields on their search forms, and their model seems to only support direct online ecommerce.