What is "zhihu"

Zhihu is a Chinese question-and-answer website where questions are created, answered, edited and organized by the community of its users. The company was founded on January 26, 2011. The number of registered users of Zhihu had exceeded 10 millions by the end of 2013, and reached 17 millions as of May 2015 with 250 million monthly page views.

In Classical Chinese, "Zhīhū" means "Do you know?". Different from Quora, Zhihu is a media instead of a platform. That is to say, Zhihu focuses more on delivering information; Quora focuses more on discussion. Chinese-language internet users nowadays increasingly resort to Zhihu for expert knowledge and insights into various topics.