Wikipedia
YourSingapore
YourSingapore is the destination brand of Singapore, launched on 5 March 2010 at the Singapore Tourism Board Tourism Industry Conference 2010. YourSingapore is an evolution of Uniquely Singapore, which remained Singapore's destination brand from 2004 to 2009.
YourSingapore tries to tap upon Singapore’s concentration of dining, shopping, natural and cultural attractions, within the small physical space of the country, making it easy for a user to mix-and-match multiple experiences. YourSingapore aims to differentiates Singapore’s brand proposition from that of its competitors so that Singapore continues to remain relevant and attractive in today's travel industry.