What is "yougov"

YouGov is an international internet-based market research firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific.

YouGov was founded in the UK in May 2000 by Stephan Shakespeare and Nadhim Zahawi. In April 2005, YouGov became a public company listed on the Alternative Investment Market of the London Stock Exchange.

Stephan Shakespeare has been YouGov’s Chief Executive Officer since 2010. Roger Parry has been YouGov’s Chairman since 2007. Political commentator Peter Kellner was YouGov’s President until he stepped down in 2016.

YouGov is a member of the British Polling Council.