What is "youbar"

YouBar is a nutrition bar company producing energy bars that customers design. Ava Bise and Anthony Flynn, a mother-son team from Los Angeles, California, founded the company in 2006. Customers design bars using a nine-step process on YouBar's website, then order boxes of thirteen bars each. The service is designed for people with specific dietary requirements (particularly vegans, athletes, and people with allergies), and gives the customer control over what goes into the product.