Wikipedia
XRumer is a search engine optimization program, created by BotmasterLabs, that is able to register and post to forums ( forum spam) with the aim of boosting search engine rankings. The program is able to bypass security techniques commonly used by many forums and blogs to deter automated spam, such as account registration, client detection, many forms of CAPTCHAs, and e-mail activation before posting. The program utilises SOCKS and HTTP proxies in an attempt to make it more difficult for administrators to block posts by source IP and features a proxy checking tool to verify the integrity and anonymity of the proxies used.
In addition, the software can avoid the suspicions of forum administrators by first registering to make a post in the form of a question which mentions the spam product ("Where can I get...?"), before registering another account to post a spam link which mentions the product. The side effect of these innocent-looking posts is that helpful forum visitors may search on a search engine (e.g. Google) for the product and themselves post a link to help out, thus bolstering the product's Google ranking without falling afoul of forum posting policies. The software is also capable of avoiding detection by making posts in off-topic, spam and overflow sections of forums thus attempting to keep its activities in high activity low content areas of the targeted forum. However, there are other platforms used to spam to which includes website comment spam.