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TV4 or TV CUATRO is the state-owned public broadcaster serving the Mexican state of Guanajuato. The Television Unit of Guanajuato (UTEG), as its stated mission, provides educational programming, social and cultural television and healthy entertainment for children, youth and adults.

The content of productions and the variety of subjects covered are structured and analyzed by specialists in different areas of education, pedagogy, sociology, culture and vocational development.

TV4 productions are created in collaboration with national and international institutions like Once TV 11 México, Canal 22, TV UNAM, the BBC and Deutsche Welle, among others, to fulfill the objectives of providing information with a high level of content.

The signal is available statewide, covering 98% of the territory of Guanajuato in addition to cable television carriage in 11 municipalities and satellite distribution via Mexicanal and Canal Sur Mexico.

In some form, TV4 programming reaches more than 3 million viewers both in Mexico and abroad, including in the United States.

48 percent of TV4's programming consists of local productions, created to inform viewers of events as they occur in Guanajuato and across the world.