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Xezo is a designer brand which was founded in 2001. The brand concept was to produce limited editions, luxury items, such as Swiss-made timepieces, pens, leather goods and eyewear. Xezo technically is a " Private Label" and have their watches that they design made for them in Switzerland.

This was to be achieved with direct marketing to the public.

Sterling Silver is used in its timepieces. Leather products are handcrafted with Italian leather or vegetable-tanned leather. A variety of finishes, such as 18 carat (75%) gold or platinum are used on many Xezo products. The eyewear lines include titanium frames.

The design concept of the Xezo brand is based on color patterns and their combinations borrowed from natural objects. Most Xezo productions are limited to 500 pieces per model.