What is "xenocentrism"

n. A preference for the products, styles, or ideas of a different culture.

Xenocentrism is the preference for the products, styles, or ideas of someone else's culture rather than of one's own. The concept is considered a subjective view of cultural relativism. One example is the romanticization of the noble savage in the 18th-century primitivism movement in European art, philosophy and ethnography.