What is "xeetch-am"

XEETCH (La Voz de los Tres Ríos – "The Voice of the Three Rivers") is an indigenous community radio station that broadcasts in Spanish, Mayo, Yaqui and Guarijio from Etchojoa in the Mexican state of Sonora. It is run by the Cultural Indigenist Broadcasting System (SRCI) of the National Commission for the Development of Indigenous Peoples (CDI).