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WWTV is the CBS-affiliated television station for the northern Lower and eastern Upper Peninsulas of Michigan. Licensed to Cadillac, it broadcasts a high definition digital signal on VHF channel 9 from a transmitter at its studios on 130th Avenue in unincorporated Osceola County, just northeast of Tustin. At 1,631 feet (497 m) high, the station's transmitter tower is the tallest in the state.

The stations are owned by Heritage Broadcasting Group, which operates FOX affiliate WFQX-TV and its full-time satellite, WFUP, through a shared services agreement (SSA). That station is owned by Cadillac Telecasting. WWTV airs syndicated programming such as Live! with Kelly and Michael and Ellen. The stations broadcast 24 hours a day, seven days a week.

Like other network affiliates serving this vast and rural area, the station operates a full-time repeater station, WWUP-TV channel 10. Licensed to Sault Ste. Marie, this station's transmitter is approximately 30 miles SSE of Sault Ste. Marie near Goetzville in Chippewa County.